Tine Snels was promoted director of dairy giant Friesland-Campina. As head of 3,000 employees, she wants to test her vision on leadership: HARD for Results, HEART for people. Tine Snels (46) has been head of the Ingredients division of the Dutch dairy giant FrieslandCampina for five months. A division of 3,000 employees and a turnover of 3.2 billion euros. A promotion that fell partly in her lap thanks to the departure of FrieslandCampina CEO Cees’ t Hart to the beer group Carlsberg. But in a conversation with De Tijd it becomes clear that Snels invariably managed to combine chance with a clear vision of where she wants to go. From the moment she pushed aside from her father’s wish not to enter the agricultural sector anyway, until the moment she broke free from her comfort zone of animal nutrition to test in a new environment whether her management style works in any surroundings. “I want to set an example for other women,” she says.